• Animation
• Branding 
• Illustration
• Packaging Design
• FAB Awards winner
• Transform Awards winner
• WBDS Awards winner x 2

Devoted

Devoted by name, devoted by nature. When it comes to the production of pet foods, they understand the true love and connection between owner and their pet(s). With their main focus on nothing but happy, healthy animals, Devoted produce dry pet food packed with all the very best nutrients and ingredients required for happy, healthy cats and dogs.

We took a completely different approach to the new branding and packaging often found in the pet food sector. We homed in on the importance of having a household pet and expressing the unconditional bond through bespoke illustrations, depicting scenarios that take place daily, whether it’s walks through the forest, running in the city, playing fetch or gentle strolls by the coast. The packaging was designed to connect with the owner on a personal level, the limited colour palette depicting the flavour sku and jumping off the shelf ahead of the rest.