• Animation 
• Branding 
• Brand Strategy
• Guidelines
• Typography
• Web Design
• Transform Awards winner
• WBDS Awards winner

Memento Exclusives

Memento Exclusives is revolutionising the world of sports memorabilia and licensed product, transforming iconic sporting moments into tangible, collectible experiences, an idea first born at the 1994 Adelaide F1 Grand Prix. It’s from this first inception that we took our main inspiration on how to brand Memento Exclusives.

Using the exact track corners from the 94 Adelaide circuit, we crafted, cut and produced a custom brand mark and full typographic font suite that weaves through the entire DNA of the brand.

The brand mark and font delivers a real sense of movement and speed, injecting the notion of a sports brand without tying itself singularly to F1 but instead giving a level of precision and craft that the individual sports themselves deliver.